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Publications

Efficient worldwide publications distribution directly to readers or points of sale.

 

An introduction to Publications

Publications have a strong market for readers with specific interests or needs. They allow businesses to stand out from the digital noise by providing something tangible and targeted with longevity. 

Priska Almonte, Senior Products & Services Manager for Mail & Publications, explains more about how Asendia can support your publication needs.

At Asendia, we’re renowned for the efficient worldwide distribution of our customers’ publications directly to their readers or points of sale.

As a full-service international press distributor to over 200 destinations across the globe, we’re the ideal partner for magazine, newspaper and contract publishers. 

 

 

Our Solutions

Extend your market with our dedicated services for cross-border distribution & management of publications.

Simply choose your required service – from delivery of periodical publications to readers, subscribers, members and customers to subscription management and reader acquisition, to one-off orders and bulk deliveries directly to consumers, all the way to retail outlets – we’re here to meet your needs.

For your international activities, we can advise you on Market Planning (such as which titles to offer in which countries) and Distribution Planning, including which sales and distribution channels to choose for each title, pricing levels, quantities and marketing activities.

 

 

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Through a range of direct marketing channels we can help you win new subscribers, optimise your newsstand sales and increase your readership.


Open up new subscription acquisition opportunities to extend your customer base.

Asendia gains new customers for you over various direct marketing activities. Your publication is in an attractive environment and we take care of the planning, designing, coordination and implementation of the desired activities to ensure their success.

 


Reach new audiences with your magazine where they have time to read.

To strengthen your market position nationally and abroad, Asendia has access to alternative marketing channels and touchpoints, which bring you closer to your customers. Asendia offers target group-oriented advertising of your publications worldwide to attract new audiences.


Gain new orders/subscribers and expand your target audience.

Asendia’s online subscription shops allow your titles to have a national presence on high-frequency online platforms. You also profit from intensive online and offline marketing to boost the image and recognition of your publications.

 


Every successful relationship starts with the people. Asendia brings your company closer to your customers.

Professionally conducted dialogue marketing in the B2C or B2B segment is by far the most efficient way of achieving sustainable sales success. You benefit from an excellent cost/benefit ratio and higher response rates.

 


From mailings, catalogs and e-mails, to inserts and ad pages, the realization of communication campaigns is diverse.

Asendia implements communication campaigns on your behalf and we take care of the creative side of your campaign: from the design, editorial work and graphics as well as sourcing up to the printing.

 


  For your direct marketing campaigns


  For renewals, invoices and business  correspondence


Make requesting information from your customers as easy as possible.

Increase your response rate by providing your customers with a free response solution. Asendia’s Response Mail can fit replies to promotional mailings as well as to mailings from inserts in magazines and newspapers, or for any other business correspondence.


Promoting your publication at highly frequented points of sale attracts new readers.

Asendia ensures the successful marketing of your publications at newsstands worldwide, thereby generating more individual sales. We will find a special place for your publications thanks to targeted promotions at the point of sale.

 


Increase long-term customer satisfaction with professional customer management.

As a fulfilment service provider across the entire CRM process in the field of subscription management, Asendia handles direct contact with your customers and organizes all the administrative processes involved in dealing with your customers.

 


Provide your customers with professional customer support through various contact options.

Asendia offers professional customer care in the form of first-level support or comprehensive customer management. Focus on your relationship with your customers and make use of the expertise and customer database system of a specialist.

 


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We can help you win new advertisers, both media space buyers and lineage advertisements.


Make requesting information from your customers as easy as possible.

Increase your response rate by providing your customers with a free response solution. Asendia’s Response Mail can fit replies to promotional mailings as well as to mailings from inserts in magazines and newspapers, or for any other business correspondence.


Every successful relationship starts with the people. Asendia brings your company closer to your customers.

Professionally conducted dialogue marketing in the B2C or B2B segment is by far the most efficient way of achieving sustainable sales success. You benefit from an excellent cost/benefit ratio and higher response rates.


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This is your area of expertise!

Nevertheless, we are here to support you in all the complementary steps of your business development.

 

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Our production solutions include print and lettershop services, shipping preparation (for single, multiple, bulk copies, newsstands or special deliveries), warehousing and fulfilment (for back issues, replacement copies, premiums and merchandise.)

Print solutions

Digital and offset printing for speedier delivery to subscribers and newsstands.

If you would like to be present abroad with a highly topical newspaper for your subscribers and on newsstands on the day of publication, Asendia can support you with an integrated production and delivery solution.

 


  For your direct marketing campaigns


  For renewals, invoices and business  correspondence


Preperation solutions

Successful mailings begin with quality mailing lists.

Asendia offers a host of international and domestic data processing services to help our customers maintain the quality of their mailing lists, reducing waste and costs, and improving delivery times and response rates.

 


The optimization of postage costs is crucial for large shipment volumes.

Postal Operators in various countries require software-supported preparation and sorting of address data to benefit from the attractive postage conditions. As a specialist in the postal market, Asendia can sort your address files and create the corresponding preparation and deposit documents for your publications to help you save postage costs.


Choose the best packaging options for a safe delivery of your mailing.

Whether you are sending publications, invoices, renewal notices or promotional mailings for your marketing campaigns - if your mailing is prepared correctly and arrives in great condition, it will help minimize delivery delays. With Asendia's mailing houses, we take care of all tasks such as inserting, foiling, addressing and franking on cover sheets, labels, envelopes or directly on foil, as well as the entire mailing preparation.

 


Warehouse and fulfilment solutions

Keep extra copies for single-issue orders upon request.

Asendia can take care of the storage and fulfilment of back issues upon order, as well as carrying out replacement deliveries of damaged or wrongly delivered publications on your behalf.

 


Sales promotion measures help to improve your sales.

Asendia offers professional warehousing, fulfilment and shipping solutions for successful merchandising and rewards handling, for example for giveaways or gifts for special promotions.

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As a joint venture between two leading global postal operators, distribution is part of our DNA.

Deliver your publications to readers around the world efficiently and cost-effectively.

We tailor our solutions to what you are sending and your budget. We can even manage undeliverables. 


Boost customer loyalty thanks to the prompt and reliable delivery of your publications to your readers.

Asendia’s distribution solutions are the ideal way to deliver your publications to readers, subscribers, business partners, customers, members and employees worldwide, on time and up to date. We will find the best solution for your requirements. We also deliver your business and advertising mailings according to the same quality standards.

 


The impact of undelivered mail is real and substantial.

Asendia offers intelligent solutions for you and the environment. You can choose from various returns options for undelivered mail. Thanks to improved returns processing, your address database can be kept up-to-date, resulting in fewer returns for your future mailings.

 


The transportation of publications is a time-critical process.

Reliability, punctuality and cost-effectiveness are the key factors for publications. Asendia combines various transportation and distribution channels to choose the best route for your shipments for all destinations and all speed options – both economically and environmentally. We can handle all aspects from pick-up to transportation, customs clearance and distribution, worldwide.

 


Increase the visibility of your publication by placing it at points of sale.

Asendia ensures your publications are distributed to newsstands and other points of sale worldwide. As one of the full-service partners in the market, we take care of all aspects of international newsstand distribution for your publications, from the printer to your readers.

 




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We help your business by effectively
and efficiently managing the distribution of your publications around the world.


We add value through the advice we offer and maximising your circulation. You can outsource to us, allowing you to focus on the core tasks you do best. Your publications gain international presence - and more readers.

 

We’re ideal to support any business. Below are some examples:
• Publishers, advertising agencies, networks, organizations, and institutions seeking to reach readers around the world.
• E-commerce businesses such as fashion or health and beauty.
• Magazines, newspapers and corporate publications.
• Direct delivery to newsagents and other outlets.
• Direct delivery to subscribers and readers.
• Deliveries to touch points (events, hotels, airport lounges, etc.)

Indigo Press Case Study
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INDIGO PRESS

Our requirements for fulfilment and mailing have grown considerably over the years and this has been largely down to the great partnership we have with Asendia.

Northern and Shell Magazine Case Study
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NORTHERN & SHELL

Since 2006, N&S have required subscription management for four titles – OK!, Happy, New and Star – plus order processing and customer service facilities.

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THE ECONOMIST

The Economist first came to Asendia in 1988 and now requires Asendia to Handle all aspects of the fulfilment and distribution of the worldwide Bi-monthly magazine, titled 1843, to 165,000 subscribers.

Samedan Case Study
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SAMEDAN

Since 2009, Samedan have required UK and worldwide distribution of its quarterly and monthly titles, including polywrapping, with occasional inserts such as DVD’s or bookmarks.

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What are the advantages of publications?

There are many benefits that publications can bring to your business. Here are just a few...
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Brand Building
Associating your brand with a reputable magazine can enhance its perceived value and credibility.
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Targeted
Magazines allow companies to tailor content to specific target audiences, whether they are customers, employees, investors, or other stakeholders.
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Longevity
Printed magazines have a longer shelf life than digital content, as they can be kept and referred back to over time.
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Complimentary
While digital communication channels are essential, printed magazines offer a unique and complementary way to engage with audiences.
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Engaging
Printed magazines offer opportunities for deeper audience engagement through features like letters to the editor, reader polls, and interactive content.
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Measurable
Companies can track key performance indicators such as reader surveys, response rates to calls to action, and feedback from stakeholders.

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Delivering cross-border e-commerce & mail solutions that are agile, scalable, sustainable.

We also offer Marketing Mail and Business Mail solutions ideal for direct marketing campaigns and sending communications to your customers.